What Happens on an Insight Day?
Long gone are the days when work experience meant a compulsory week at your mum’s office (a car parts factory, anyone?), left feeling deflated and uninspired, vowing to never have anything to do with spreadsheets again.
Now, through ‘The Code’, Dentsu Aegis Network, Merkle & MKF work together to positively influence young people in their future careers. With this partnership, we’ve developed a multitude of activity to excite and entice students to consider a role they may not have previously considered, in the marketing & communications sector.
Recently, we hosted an Insight Day for sixth formers at Merkle’s offices. Starting the day with different team members including the Paid Social Team and Head of Client Services talking students through their roles, then the experience and training they had before and after joining the company.
Head of Early Careers, Issy, led a workshop breaking down the myths surrounding the workplace, such as ‘should your manager be your friend?’ and ‘do you only work 9-5?’. Moving on to a teamwork and self-confidence exercise, they were extremely engaged with making a structure out of spaghetti and marshmallows (the highlight for many!). Finally, the day closed with a panel session featuring, Ryan Skeet – Paid Search Manager, Anais Valoris – Data Analyst Apprentice, Julia Frisby – Senior Vice President, Client Partner, and Scott Sallee – Social Impact Manager at DAN.
The students particularly liked quizzing 19 year old Anais. By discussing her route into work and what is involved in an apprenticeship the students were able to have a clear vision in how to follow in her footsteps.
A much less daunting and clearly actionable route to success is vital for engaging the next generation of talent, and with this Insight Day, Dentsu were able to reach their goal of shaping 15,000 bright futures.