How to create a marketing campaign plan

How to create a marketing campaign plan

Tuesday, 19th of February

How to create a marketing campaign plan
How to create a marketing campaign plan

This is a step-by-step guide that will show you the fundamentals of building a successful marketing campaign plan.

  • Define SMART (Specific Measurable Achievable Realistic Timely) goals.
  • Set KPIs (Key Performance Indicators) that are very clear and easily measurable.
  • Create a schedule with deadlines and clearly show every task that needs to be done.
Set objectives
  • Who are they?
  • How can you reach them?
  • What do they like?
  • Why would they be interested in what you’re selling?
Define your target audience
  • Who or what are your competitors?
  • What are your competitors doing well? How can you use that?
  • What makes you unique?
  • SWOT (Strengths Weaknesses Opportunities Threats) Analysis
Competitor Analysis
  • Work out your potential ROIs (Return on Investment)
  • What are your expected results on spend?
Set your budget
  • Who are your target audience? What do they like?
  • What communications channels do your target audience use?
  • How is it best to reach your target audience?
  • What are your key messages and USPs (Unique Selling Points)?
  • Popular techniques:
  • One big idea
  • Attention grabbing and objection handling
  • Power words
  • Project the right image
  • First impressions are very important
  • Be professional
  • Pictures and videos are a great way to connect
Communications Plan
Monitoring and Reviewing

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