Experience the Future (Over 18yrs)
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Use technology to bring the dining experience of 2020 to 2012

Challenge details

Can you imagine the dining experience of the future?   

Maybe restaurants will interact with you even before your visit? Perhaps they’ll help you travel there? And the moment you step through the door, technology could transform your experience and pleasure! Maybe that’s just the start?  

But here’s the really exciting point… the big changes in future experience will come from technology, Apps and ideas that ALREADY exist! In other words, current technology that hasn’t been used to maximum effect yet.

And this is where you have an opportunity. Your challenge is to think really creatively, really expansively and to not be restrained by anything. We want to hear your ideas on how using current technology, you’d bring the dining experience of 2020, to 2012.

The Prize

1 day all expenses paid experience at McDonald’s Head Office;

• Meet at McDonald’s Head Office to work with the McDonald’s team to develop your ideas further. 

• Pitch your developed concept to top Managers – who will decide on winners that day and award a trophy. 

• If the idea is good enough then it could become reality: you and your team will help implement*

Full Head Office tour. Head Home after a ‘once in a lifetime’ experience and an amazing addition to your CV, record of achievement. PLUS, the winning team will be invited to a McDonald’s event day.  

* depending on the idea itself.     

How to get started? 

Perhaps you already know of some new tech ideas that are yet to hit the head-lines that would be perfect for this? Or some ideas that are being used in different industries that could be really effective for improving a dining experience? You can research some latest ideas on sites like www.springwise.com

Next you could imagine your own experience from the moment you get hungry, to your restaurant visit, through to the moment you arrive back home. How could each step be improved with technology?  

How to submit your ideas

We’d like to hear your suggestions clear and simple. Below are a few headings you may wish to include;  

Which moment of the dining experience do you think can be improved?

For example: ‘We believe that technology can have the biggest positive impact at the precise moment when customers enter the restaurant’ 

Why have you chosen this moment?

For example: ‘This is when technology can help to create a good first impression’  

What is the technology that you have chosen?

For example: ‘We have chosen personalized mood-lighting and personalized music’

How will this improve the dining experience for customers?

For example: ’This will make customers feel individually special, and make them feel relaxed’

Tell us more about your idea.

Feel free to include images, mood-boards, links to Technology sites where appropriate.  

Good Luck!

The Prizes

Work with McDonald's on your idea