Are you between the ages of 18-30 with a vision for food technology? This challenge is to design a new, innovative and original food technology business!
This challenge is perfect for entrepreneurs wanting to explore a business idea within the food technology industry.
Two years ago Nick Holzherr saw a gap in the food market and as a result – designed Whisk (which is an app that scans recipes and creates a shopping list which adds the ingredients into the basket of the users preferred online supermarket account)
Do you have an inventive food business idea like Nick Holzherr? If so, this challenge is for you.
Think of Whisk and other quirky food start-ups such as Graze and just-eat.com. Ask yourself, what made these successful and why do they appeal to people?
When thinking about your own food business consider:
What will be its USP (Unique Selling Point)?
What will the business do/sell/make/promote?
How will you market the business?
Who will be your target audience?
Use these questions to structure and develop your idea and if you are struggling for inspiration, check out Nick's very own quirky food business here.
A one hour e-master class session with Nick Holzherr himself (via google hangout) where you will learn interactively, how to run a business.
How To Enter
Once you have decided on your idea, you can choose to submit your entry in the following formats:
If you have completed your entry on paper, please scan your submission and upload as a JPEG.
You can upload your submission as a video/audio file, or include a link in a word document to a video you have uploaded to YouTube.
If you need any help uploading your submission or have any questions, get in touch and we'll be glad to help
(All submissions are reviewed by our team, please ensure yours is completed in full as any empty or false submissions will be removed and any points awarded deducted from your points total)
A 1 hour e-master class session with Nick Holzherr himself on google hangout!
Whisk (a web and mobile app that combines recipes and online shopping, allowing users to purchase ingredients for recipes in just a few seconds)was founded in June 2013 by Nick Holzherr and Craig Edmunds.
In the final of the BBC Apprentice 2012 Nick pitched Whisk to Lord Sugar for his investment. After not winning Lord Sugar's investment, private Angel investors and institutional investors backed the company.
In December 2012 the company was backed with an additional investment and since then, the team has grown from the two co-founders to a team of over 15 people. Most of the staff work from the Birmingham office but are slowly recruiting people to be based around the world.
In January 2013, Whisk launched and has since received over £0.5m of funding, making it one of the most successful food apps of our generation.
Whisk will help the world discover, organise, cook, shop, enjoy and share food better. Whisk will be life changing.
If you would like to learn more about Nick Holzherr and Whisk please check out the website Whisk or read our Whisk 'the story' blog.