Nestlé products touch millions of lives worldwide every day, from coffee and breakfast cereals to pet food, bottled water and chocolate and confectionary.
Together with Nestlé, we’re challenging you to choose a Nestlé product that you feel is currently targeted to a specific audience and create a campaign to re-launch it into a different market. This could be a different age group, country, gender or demographic.
For example, could you think up a cracking campaign to make Nesquick milkshakes attractive to your parents, or even grandparents? Or maybe you think Maggi recipe mixes could be aimed more at a student audience? Be as innovative and creative as you can and remember to do your research to answer the below questions:
Why would the target audience be interested in the product?
Where are you going to market your product and through which mediums?
How are you going to ‘sell’ the product through your messaging?
The four strongest entrants will be invited to Nestle HQ to pitch their ideas to a senior leadership panel. The overall winner will win a place on the paid ten-week Sales and Commercial internship. The strongest candidates from the internship programme could even be offered a graduate place with Nestle in 2016.
How To Enter
Once you have decided on your idea, you can choose to submit your entry in the following formats:
If you have completed your entry on paper, please scan your submission and upload as a JPEG
You can upload your submission as a video/audio file, or include a link in a word document to a video you have uploaded to YouTube
If you need any help uploading your submission or have any questions, get in touch and we'll be glad to help.
(All submissions are reviewed by our team, please ensure yours is completed in full as any empty or false submissions will be removed and any points awarded deducted from your points total.)
A place on a ten-week paid Sales and Commercial internship with Nestlé.
We may be the world’s largest food and drink manufacturer, but here at Nestlé it’s not just our big brands that matter… it’s our people. Across our offices, factories and plants throughout the UK, Europe and the world, Nestlé employ over 330,000 people.
Nestlé recognize that the employability of young people today represents a real challenge not only for society, but also for the economy, which is why across Europe we launched the Nestlé Youth Employment Initiative. Our business thrives on the energy and ideas which new young talent brings to us and so here in the UK, the Nestlé Academy looks to inspire, educate and engage those thinking about or just starting out on their careers.
The Nestlé Academy offers world-class learning and development through a number of different routes, to help you build on your existing strengths to become a highly skilled and experienced expert in your field. Joining Nestlé gives you the opportunity not only to work on our successful brands, but also to explore our hugely diverse and complex organisation through different roles, different teams and different business areas.
To find out more about our opportunities, what it takes to join Nestlé and everything it could mean for your future career find us on social media and take a peek at our website: www.nestleacademy.co.uk