Product Pitch
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Choose a Nestlé product that you feel is targeted to a specific audience and create a campaign to re-launch it into a different market.

Challenge details

Nestlé products touch millions of lives worldwide every day, from coffee and breakfast cereals to pet food, bottled water and chocolate and confectionary.

Together with Nestlé, we’re challenging you to choose a Nestlé product that you feel is currently targeted to a specific audience and create a campaign to re-launch it into a different market. This could be a different age group, country, gender or demographic.

For example, could you think up a cracking campaign to make Nesquick milkshakes attractive to your parents, or even grandparents? Or maybe you think Maggi recipe mixes could be aimed more at a student audience? Be as innovative and creative as you can and remember to do your research to answer the below questions:

The full Nestlé product range can be viewed here.

  • What is your product?
  • Who is the new target audience?
  • Why would the target audience be interested in the product?
  • Where are you going to market your product and through which mediums?
  • How are you going to ‘sell’ the product through your messaging?

Winning Prize

The four strongest entrants will be invited to Nestle HQ to pitch their ideas to a senior leadership panel. The overall winner will win a place on the paid ten-week Sales and Commercial internship. The strongest candidates from the internship programme could even be offered a graduate place with Nestle in 2016.

Good luck!

How To Enter

Once you have decided on your idea, you can choose to submit your entry in the following formats:

  • Word Document
  • PDF
  • Powerpoint Presentation
  • If you have completed your entry on paper, please scan your submission and upload as a JPEG
  • You can upload your submission as a video/audio file, or include a link in a word document to a video you have uploaded to YouTube

If you need any help uploading your submission or have any questions, get in touch and we'll be glad to help.

(All submissions are reviewed by our team, please ensure yours is completed in full as any empty or false submissions will be removed and any points awarded deducted from your points total.)


The Prizes

A place on a ten-week paid Sales and Commercial internship with Nestlé.