The importance of Digital

The importance of Digital

Wednesday, 31st of May

The importance of Digital

We are living in the midst of the digital age, where everyone is busy and on-the-go. A standard morning for the average employee is grabbing a quick coffee and snack whilst dashing (or strolling, if you’re good with time-management) for the bus or tube to work. All this is done whilst checking work updates on their trusty smartphone.

This is even more true of young people who are taking multi-tasking to a whole new level. Young people are embedding their digital consumption into their daily routine. Enter the rise of mobile learning (mLearning)…

mLearning is a means of delivering learning or educational support on mobile phones or tablets and has made it possible for traditional learning to break out of the classroom environment. mLearning is gradually becoming more popular in business, but it is still a vastly untapped resource. mLearning presents an amazing opportunity for companies to reach out to prospective or new starters through sending them bite-size educational modules, thus integrating them within the company culture, but more importantly allowing them to do so on their own terms.  We are living in a time where interactivity and personalisation are focal to the advancement of learning and development techniques and it is important that what we do addresses the needs of a new generation of learners.

mLearning has also opened the door for young people to learn about different industries and companies long before a career path has been fully defined for them. By creating a relationship between employer and young people, we are enabling a more transparent environment where companies can start building brand awareness earlier on, whilst simultaneously allowing young people the opportunity to make more informed decisions regarding their futures’. Similarly, mLearning can be used as a means of coaching those who are going through the application process. The prospective benefit of this being to deepen brand engagement, improve candidate experience and increase application quality.

The potential of mLearning is to engage young people, providing them with content which is familiar to them and easy to digest. Younger audiences are more used to accessing information interactively, through videos, polls and quizzes. This is not to say that written content has gone the way of the dodo, but that it is vital that other means of relaying information are an important supplement to written content to create a more rounded, quick-to-view and dynamic experience for the viewer. By creating this style of content, we are acknowledging their busy, on-the-go style of life, thus making them more likely to be more receptive to the information provided.  Kim Larson, Global Director for Google BrandLab, has identified this trend with the term ‘micro-moments’, describing them as the, “I-want-to-go, I-want-to-do, I want-to-buy, or I-want-to-know moments when people are turning to devices to find answers, discover new things, or make decisions.”

An emerging trend in the field of digital-learning is cloud computing. Cloud computing provides users and enterprises with the capability to store and process data, in this example mLearning resources, in either privately owned or third-party data centres. In short this means that information can be accessed globally with minimal effort or management required. Cloud-based platforms and applications have enabled teaching and learning tools to be relatable, portable, handheld and much more accessible.

In a report by Statcounter, a research company which tracks internet usage across 2.5m websites, they found that in October 2016, 51.3% of pages were loaded on mobile devices. This was a landmark moment in the global shift of consumers’ digital habits as it was the first-time mobile had surpassed desktop and laptop computers. The growth of high-speed mobile networks has seen smartphones become many people’s primary, or only, computer.

Here at MyKindaFuture, we have listened to these statistics (but more importantly the people behind them) and launched our flagship product in April this year, connectr, a cloud-based learning and communications platform designed specifically to integrate young people with the world of business.

Early-stage feedback from young people who have engaged with our product has shown that there is a lot of mileage in stimulating this kind of learning experience. The majority of young people who provided feedback have complemented the simplicity and readability of the content, the information provided and how it has allowed them to access the information as and when they want. By making a more current, dynamic and rounded digital learning experience, we have introduced a much more interactive and tangible relationship between young people and business professionals.

The learning scene today is becoming ever more transformative and malleable. Therefore, it is crucially important that we embrace and leverage these changes. Young people are starting to make their voices heard and are digesting information in a way which was completely alien to people of earlier generations (a polite way of saying “us”). So let’s make sure that we don’t get left behind in their digital wake! 

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