Writer

Writer

at MVF

Sector: Marketing & PR

Role Type: Full time

Our Team
Publishing is the biggest department at MVF and is responsible for all of the company’s websites. The department consists of:

  • The Editorial team - responsible for the quality of the content on all of our sites and ensuring they meet their organic traffic and revenue targets
  • The Technical SEO team - responsible for setting MVF’s technical SEO strategy and for implementing technical changes on all of our websites. Their areas of responsibility are technical rebrands & migrations, M&A due diligence and BAU technical projects (e.g. site speed improvements).
  • The Outreach & Comms team - responsible for setting a World Class outreach strategy and securing a high volume of quality links for our sites. They also look after MVF’s employer brand and manage internal comms.

The Role
Working as part of the Publishing team, your role will be to conduct research and write high quality, informative content for one of our leading B2B brands. This content will attract users interested in the products and services we offer through organic search. There will be opportunity to work with departments across the company, and get to know how the Publishing team can help other teams be successful.

Responsibilities:

  • Production of engaging, high-quality content that helps users make the most informed decision.
  • Write new product and company reviews, how-to guides, informational and commercially oriented articles that will bring targeted, high-quality traffic to the websites.
  • Update existing articles to improve their overall quality and ensure the information on the site is up- to-date, fresh and relevant.
  • Extensively use/conduct research on products we feature on the website - with the aim of becoming an expert in the topic areas you are assigned to write about.
  • Undertake background research - including desk-based research, conducting site visits, surveys or in-depth interviews - to better understand our audience’s pain points, and to gather experts’ opinions and views.
  • Fact-check, edit, revise, review and proofread work especially in response to feedback.
  • Produce new outreach content (both data-led and editorial style) to earn new backlinks for the website.
  • Write news and features articles that attract traffic to the website and earn links from other authoritative websites when required.
  • Work with other teams (including Outreach, Brand, PR & Technical SEO) to improve processes, brand exposure and the website overall.


Summary

Working as part of the Publishing team, your role will be to conduct research and write high quality, informative content for one of our leading B2B brands. This content will attract users interested in the products and services we offer through organic search.
There will be opportunity to work with departments across the company, and get to know how the Publishing team can help other teams be successful.

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