MyKindaFuture Strengthens Offers to Employers and Young People with New Board Appointment

MyKindaFuture Strengthens Offers to Employers and Young People with New Board Appointment

Wednesday, 7th of December

MyKindaFuture Strengthens Offers to Employers and Young People with New Board Appointment

Leading social business, MyKindaFuture has appointed Gary Browning, former CEO of Penna Consulting Plc, as an Advisory Board member, to provide strategic direction and advice during a period of rapid growth for the company.

Browning spent 14 years at the helm of recruitment specialists Penna, growing the company from a £20m to a £125m business, before negotiating a sale to Adecco SA in June 2016. He now brings a wealth of experience to MyKindaFuture which will directly benefit existing and future clients and young people. 

MyKindaFuture, is the UK’s biggest emerging talent specialist and offers a one-stop-shop for businesses looking to connect with and recruit students across secondary, further and higher education in the UK. They specialise in helping students develop employability skills, whilst supporting employers with their specific recruitment needs across the board – from work experience and apprenticeships through to graduate programmes.

The company’s website,, has recently been relaunched to reflect the changing needs of employers and young people. The new site features great content for students who can build an interactive, shareable CV and take part in many challenges set by leading employers. Meanwhile, businesses can also access information on how MyKindaFuture can support them with engagement, attraction, skills training, recruitment and pre-boarding.

MyKindaFuture produces ongoing bespoke research with young people. A recent survey* underlines how important it is that they receive relevant and timely opportunities to improve their skills and access employment opportunities through the channels they use.

·       61% of young people still want to receive information through email, but 48% use Snapchat which is a platform MKF are exploring in terms of ways to engage with young people. 

·       Young people still need help to understand the many different sectors offering an eclectic range of career opportunities, given Media & Entertainment still features very highly with 45% of young people interested in jobs in this area, whilst Travel and Retail are less desired.

·       Work experience is one of the key ways to engage young people with employer activities, with 90% saying they would be incentivised to enter a MKF challenge if work experience was a prize on offer.

William Akerman, Founder and MD of MyKindaFuture, commented;

“I am thrilled that Gary is joining our Advisory Board, his vast knowledge and experience of the recruitment, skills and education market will further strengthen our business model in helping employers build ‘work-ready’ talent pipelines for the future. We have big plans for the business in the next twelve months and are proud of how our bespoke collateral, such as the website and research, are evolving. I know Gary is as passionate as I am about unlocking opportunities for young people regardless of their background and I look forward to working with him on this critical agenda.”

Gary Browning commented;

 “I am delighted to be joining MyKindaFuture in an advisory capacity. The work they are doing is delivering a positive social impact for young people and they have built an impressive network of employer partners. I look forward to helping MyKindaFuture build on their success to-date and grow further to ensure UK employers continue to have the talent they need to compete and succeed in the global economy.”


Notes to editor

For more information, contact:

Emma O’Connor


Tel: 0207 627 1944/ 07986 224 846, Email: 

*research conducted through MKF’s Student Summer Survey with 128 responses.

About MyKindaFuture

MyKindaFuture work with over 4,500 schools and have societies in over 50 University campuses. Trusted by students and educators alike, with over 32 years’ experience working with young people and their influencers.

MyKindaFuture help employers reach the next generation of talent from school leavers to graduates, and recruits them on to work experience, internship, apprenticeship and graduate programmes. They use a mix of face-to-face workshops, online challenges and rich video content in partnership with over 70 UK businesses.


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