The Challenge

Wellcome strive for diverse cohorts on their graduate programme. Amongst others, one of the challenges they have is converting male applicants to offer with only 21% of graduates joining in 2017-2019 being male.

The Solution

Through using MKF’s employee engagement platform, Connectr, Wellcome were able to recruit a more diverse graduate cohort.

Connectr enabled them to utilise digital mentoring to support candidates across each stage of their application journey. In addition to this, they were able to use implemented module content and relevant topics to inspire and engage them throughout.

The Results

42% of hires were male

480 Connectr users

18 digital mentors

310 mentor interactions

All hires had a higher module completion rate than unsuccessful candidates.